Calculate customer lifetime value (LTV) from price, gross margin and churn, with your LTV:CAC ratio and payback period.
Part of our SaaS metrics guide: formulas, benchmarks and how each metric connects.
Customer LTV
Lifetime
20.0 mo
Gross ARPU
$42
Tailored metrics and strategies for your specific business model.
Each metric feeds the next. See how they fit together in the SaaS metrics guide.
Monthly recurring revenue from customers, price, churn and expansion.
Annual recurring revenue from monthly and annual plans, without one-off fees.
Customer churn and revenue churn for any period, plus the yearly cost.
Customer acquisition cost from marketing and sales spend per new customer.
A valuation range from ARR, growth rate and profitability.