Work out your monthly recurring revenue, churned MRR and next month's MRR from customers, price, churn and expansion.
Part of our SaaS metrics guide: formulas, benchmarks and how each metric connects.
Current MRR
Estimated ARR
$58,800
Growth Rate
+7.00%
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Monthly Recurring Revenue (MRR) is the predictable total revenue generated by your business from all active subscriptions in a single month. It is the lifeblood of any SaaS company, providing clear visibility into financial health and scalability.
MRR = (ARPU) × (Paying Customers)
For high-growth teams, Net New MRR is the goal:New + Expansion - Churned
The holy grail of SaaS. Occurs when Expansion MRR from existing customers exceeds revenue lost from cancellations.
Each metric feeds the next. See how they fit together in the SaaS metrics guide.
Annual recurring revenue from monthly and annual plans, without one-off fees.
Customer churn and revenue churn for any period, plus the yearly cost.
Lifetime value from price, gross margin and churn, with LTV:CAC and payback.
Customer acquisition cost from marketing and sales spend per new customer.
A valuation range from ARR, growth rate and profitability.