Measure customer churn and revenue churn for any period, and see what the lost revenue costs you over a year.
Part of our SaaS metrics guide: formulas, benchmarks and how each metric connects.
Customer Churn Rate
Action Required
Customers Lost
70
Status
High Risk
Revenue Burn (Yearly)
$36,000
1% Reduction Value
$6,000 / yr
Tailored metrics and strategies for your specific business model.
Churn rate is the percentage of customers or revenue that your business loses over a specific period. For subscription-based businesses (SaaS), churn is a critical metric because it directly offsets new growth.
Each metric feeds the next. See how they fit together in the SaaS metrics guide.
Monthly recurring revenue from customers, price, churn and expansion.
Annual recurring revenue from monthly and annual plans, without one-off fees.
Lifetime value from price, gross margin and churn, with LTV:CAC and payback.
Customer acquisition cost from marketing and sales spend per new customer.
A valuation range from ARR, growth rate and profitability.