Retention Engine

Free Churn Calculator

Measure your customer and revenue churn to increase retention and growth with institutional accuracy.

Customer Retention

Customers at start of month

Customers at end

New acquired

Customer Churn Rate

7.00%

Action Required

Customers Lost

Status

High Risk

Annual Value Impact

Revenue Burn (Yearly)

$36,000

1% Reduction Value

$6,000 / yr

Industry Specific Versions

Tailored metrics and strategies for your specific business model.

Founder Growth Engine v2.0

For Startups

In the early days of a startup, churn isn't just about lost revenue—it's the most honest f...

Open Specialized Tool

For B2b Saas

B2B churn is complex. One enterprise logo leaving is worth 100 SMBs. This calculator helps...

Open Specialized Tool

The SaaS Founder's Guide to Churn

What is Churn Rate?

Churn rate is the percentage of customers or revenue that your business loses over a specific period. For subscription-based businesses (SaaS), churn is a critical metric because it directly offsets new growth.

Benchmarks by Market

• SMB SaaS: 3% - 7% per month is typical.
• Mid-Market: 1% - 3% per month is common.
• Enterprise SaaS:< 1% per month is the gold standard.