Work out customer acquisition cost (CAC) from marketing and sales spend per new customer, and check it against LTV.
Part of our SaaS metrics guide: formulas, benchmarks and how each metric connects.
Your CAC
Total Spend
$7,000
Scale Factor
100
Tailored metrics and strategies for your specific business model.
Each metric feeds the next. See how they fit together in the SaaS metrics guide.
Monthly recurring revenue from customers, price, churn and expansion.
Annual recurring revenue from monthly and annual plans, without one-off fees.
Customer churn and revenue churn for any period, plus the yearly cost.
Lifetime value from price, gross margin and churn, with LTV:CAC and payback.
A valuation range from ARR, growth rate and profitability.