UTM Parameter Builder

Build campaign tracking URLs instantly. Add UTM parameters to any link and track exactly where your traffic comes from in Google Analytics.

Campaign Parameters

Website URL *

The page you want to track visits to.

Campaign Source (utm_source) *

Where the traffic originates (search engine, newsletter, social platform).

Campaign Medium (utm_medium) *

The marketing channel type.

Campaign Name (utm_campaign) *

The specific campaign name (e.g. a promotion or launch event).

Campaign Term (optional)

Paid search keyword.

Campaign Content (optional)

Used for A/B testing ads.

Your Tracking URL

Enter a URL to generate your tracking link

Quick Reference

utm_source

Where the traffic comes from

google, reddit, newsletter

utm_medium

The marketing channel

cpc, email, social

utm_campaign

The campaign name

product-hunt-launch

utm_term

Paid search keyword (optional)

saas tools

utm_content

Ad variant for A/B tests (optional)

banner-a, cta-blue

Frequently Asked Questions

What are UTM parameters?+

UTM parameters are tags you add to a URL that tell Google Analytics (or any analytics tool) where your traffic came from. They were originally developed by Urchin (hence "UTM" — Urchin Tracking Module) and are now the industry standard for campaign tracking.

Which UTM parameters are required?+

utm_source, utm_medium, and utm_campaign are considered the three required parameters. utm_term and utm_content are optional and mainly used for paid search campaigns and A/B testing respectively.

Do UTM parameters affect SEO?+

UTM parameters do not directly affect your SEO rankings. However, you should set a canonical URL on pages that may be accessed via UTM-tagged links to prevent Google from treating them as duplicate pages.

Are UTM parameters case sensitive?+

Yes. "Google" and "google" will appear as two separate sources in Google Analytics. Use lowercase consistently across all your campaigns to keep your reports clean.

Can I use UTM parameters on any link?+

Yes — UTM parameters work on any URL. You can add them to links in emails, social media posts, paid ads, blog posts, or any other channel. The analytics data only appears in your reports when a visitor clicks the link.

Track every campaign — know exactly what drives your growth.