Format your Google Ads keywords as broad, phrase, and exact match in seconds.
Enter keywords (one per line)
0 keywords generated
Your formatted keywords will appear here…
Frequently Asked Questions
What are Google Ads keyword match types?
Match types control which searches trigger your ads. Broad match (no modifier) reaches the widest audience. Phrase match ("keyword") targets searches containing your phrase in order. Exact match [keyword] only triggers for that exact term or close variants.
What is the format for each match type?
Broad match: keyword — no special characters. Phrase match: "keyword" — surrounded by double quotes. Exact match: [keyword] — surrounded by square brackets.
Can I enter multiple keywords at once?
Yes. Enter each keyword on a new line and select the match types you want. The tool generates all combinations instantly.
How do I use the output in Google Ads?
Copy the formatted keyword list and paste it directly into the Google Ads keyword editor or upload it via the bulk upload CSV tool.
What is the difference between phrase and exact match?
Phrase match ("buy shoes") triggers ads when someone searches for your phrase in that order, with additional words before or after. Exact match [buy shoes] only triggers for that precise query or very close variants like plurals.