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Mailchimp alternatives built by indie makers

Mailchimp does newsletters, automations, landing pages and more, and its pricing grows with your contact list. People who look for an alternative often want something smaller: send a newsletter without a big platform, pay for what they send, or send from their own inbox.

Every tool below was launched on Go Publicly by the people who build it, with a note on how it differs from Mailchimp.

4 live alternatives · List checked Nov 11, 2026

Live Mailchimp alternatives

  1. Bluey Email - AI-Powered Email Marketing & Outreach Platform

    The Email Marketing Platform

    As a Mailchimp alternative: AI email marketing and cold outreach (warm-up, sender rotation) in one platform.

    SubscriptionWebby @shivammavihs.ssLaunched Jun 1, 2026

    3

  2. Parlo

    Send more, pay less with a simple newsletter tool

    As a Mailchimp alternative: Newsletters with a drag-and-drop editor, segments and usage-based pricing, sent through Amazon SES.

    FreemiumWebby @getparloioLaunched Jan 5, 2026

    1

  3. Sequenzy

    Cursor for Marketing Emails

    As a Mailchimp alternative: Pitches itself as "Cursor for marketing emails".

    FreemiumWebby @joakimjoakimbergmanLaunched Jan 8, 2026

    1

  4. Listmailer

    Newsletter, Email, SaaS

    As a Mailchimp alternative: Sends personalized bulk email through your own Gmail, Outlook or SMTP account.

    FreeWebby @miromiro.appLaunched Apr 24, 2026

    1

Why people look for Mailchimp alternatives

  • Pricing based on emails sent rather than contacts stored
  • A simpler editor for a plain newsletter
  • Sending from your own Gmail or Outlook so emails read as personal
  • Newsletters and cold outreach in one tool

What to check before you switch

  • How pricing scales: per contact or per email
  • Deliverability: who sends the mail, and from which IPs
  • The automations and segments you'll actually use
  • Unsubscribe handling and compliance (CAN-SPAM, GDPR)

Mailchimp alternatives: common questions

What is a cheaper alternative to Mailchimp?

Parlo has usage-based pricing and sends through Amazon SES, and Listmailer sends through the Gmail, Outlook or SMTP account you already have. Compare them against your list size and how often you send.

Can I send bulk email from Gmail or Outlook?

Listmailer sends personalized bulk email through Gmail, Outlook or any SMTP provider, in a plain-text style, with a shared opt-out list.

Is there one tool for newsletters and cold email?

Bluey Email combines AI email marketing with cold email outreach, including warm-up and sender rotation.

How are these alternatives chosen and ranked?

Every tool on this page was launched on Go Publicly by its maker, and our team checks that it really does the same job before listing it. They're ranked by community upvotes. Makers can't pay to be listed here or to rank higher.