{"id":36,"date":"2026-02-24T12:52:18","date_gmt":"2026-02-24T12:52:18","guid":{"rendered":"https:\/\/blog.go-publicly.com\/?p=36"},"modified":"2026-04-03T03:29:59","modified_gmt":"2026-04-03T03:29:59","slug":"get-first-100-users-for-saas","status":"publish","type":"post","link":"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/","title":{"rendered":"Get First 100 Users for SaaS: Proven Strategies Without Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Launching your product is exciting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the first 100 SaaS users without paid ads requires five tactics: community launches, direct outreach, building publicly, onboarding-driven advocacy, and content that attracts organic traffic. If you&#8217;re trying to get first 100 users for SaaS, you don\u2019t need ads or a big audience you need clarity, positioning, and real conversations with early users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many founders assume they need ads, influencers, or a big audience to grow. But most successful indie SaaS products get their first users through simple, repeatable strategies that don\u2019t require a marketing budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re building a new product, here\u2019s a practical guide to get your first 100 users without spending money on ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users-1024x576.png\" alt=\"get first 100 users for SaaS\" class=\"wp-image-40\" style=\"width:600px\" srcset=\"https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users-1024x576.png 1024w, https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users-300x169.png 300w, https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users-768x432.png 768w, https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users-1536x864.png 1536w, https:\/\/go-publicly.com\/blog\/wp-content\/uploads\/2026\/02\/get-first-100-saas-users.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#Why_the_First_100_Users_Matter\" >Why the First 100 Users Matter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#1_Start_With_Communities_Not_Marketing_Channels\" >1. Start With Communities, Not Marketing Channels<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#2_Launch_in_the_Right_Places\" >2. Launch in the Right Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#3_Talk_to_Users_One_by_One\" >3. Talk to Users One by One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#4_Share_Your_Build_Journey_Publicly\" >4. Share Your Build Journey Publicly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#5_Turn_Early_Users_Into_Promoters\" >5. Turn Early Users Into Promoters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#6_Focus_on_Momentum_Not_Perfection\" >6. Focus on Momentum, Not Perfection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#FAQ_Section\" >FAQ Section<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#1_How_long_does_it_take_to_get_the_first_100_users_for_a_new_SaaS\" >1. How long does it take to get the first 100 users for a new SaaS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#2_Where_should_I_launch_my_SaaS_to_get_early_users\" >2. Where should I launch my SaaS to get early users?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#3_Do_I_need_paid_ads_to_get_my_first_users\" >3. Do I need paid ads to get my first users?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/go-publicly.com\/blog\/get-first-100-users-for-saas\/#4_What_is_the_most_effective_way_to_convert_early_users_into_promoters\" >4. What is the most effective way to convert early users into promoters?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_First_100_Users_Matter\"><\/span>Why the First 100 Users Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many founders struggle to <strong>get first 100 users for SaaS<\/strong> because they focus on <a href=\"http:\/\/reddit.com\" data-type=\"link\" data-id=\"reddit.com\" target=\"_blank\" rel=\"noopener\">marketing channels<\/a> instead of real conversations. Your first users are more than just numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>validate your product idea<\/li>\n\n\n\n<li>discover real use cases<\/li>\n\n\n\n<li>gather testimonials<\/li>\n\n\n\n<li>identify missing features<\/li>\n\n\n\n<li>build early momentum<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before focusing on growth, make sure your launch preparation is solid. If you haven\u2019t done that yet, follow a structured <strong><a href=\"https:\/\/go-publicly.com\/blog\/product-launch-checklist-indie-hackers\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/go-publicly.com\/blog\/product-launch-checklist-indie-hackers\/\" rel=\"noreferrer noopener\">product launch checklist<\/a><\/strong> to ensure your product is ready for real users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_With_Communities_Not_Marketing_Channels\"><\/span>1. Start With Communities, Not Marketing Channels<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Your first users won\u2019t come from search engines. Every successful startup goes through the same phase: figuring out how to <strong>get first 100 users for SaaS<\/strong> before thinking about scale. This stage is about validation, not growth hacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They come from places where your audience already hangs out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>indie founder communities<\/li>\n\n\n\n<li>developer forums<\/li>\n\n\n\n<li>niche Slack groups<\/li>\n\n\n\n<li>Reddit discussions<\/li>\n\n\n\n<li>maker Twitter<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of promoting your product everywhere, focus on helping people first. Share what you\u2019re building only when it naturally solves someone\u2019s problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Launch_in_the_Right_Places\"><\/span>2. Launch in the Right Places<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where you launch matters more than how loudly you launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large platforms can help, but they\u2019re often crowded. Smaller, founder-focused launch platforms usually provide better visibility and feedback for early-stage products. Communities such as <strong><a href=\"http:\/\/indiehackers.com\" data-type=\"link\" data-id=\"indiehackers.com\" target=\"_blank\" rel=\"noopener\">Indie Hackers<\/a><\/strong> are great places to share your build journey, ask for feedback, and attract your first users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re deciding where to submit your product, explore these <strong><a href=\"https:\/\/go-publicly.com\/blog\/best-launch-startup-platforms\/\" data-type=\"link\" data-id=\"https:\/\/go-publicly.com\/blog\/best-launch-startup-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch startup platforms<\/a><\/strong> that help founders get discovered faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Talk_to_Users_One_by_One\"><\/span>3. Talk to Users One by One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest way to get early users is still the simplest:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talk to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send personal messages to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>people who commented on similar products<\/li>\n\n\n\n<li>users who asked for solutions online<\/li>\n\n\n\n<li>founders discussing your problem space<\/li>\n\n\n\n<li>newsletter readers in your niche<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t pitch immediately. Start conversations. Ask what they\u2019re struggling with. Show how your product helps. If your goal is to <strong>get first 100 users for SaaS<\/strong>, visibility and conversations matter far more than polished marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach often converts better than any automated campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Share_Your_Build_Journey_Publicly\"><\/span>4. Share Your Build Journey Publicly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many successful indie products grow because founders share progress openly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posting about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>problems you\u2019re solving<\/li>\n\n\n\n<li>lessons from building<\/li>\n\n\n\n<li>early screenshots<\/li>\n\n\n\n<li>feature updates<\/li>\n\n\n\n<li>user feedback<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">builds trust and curiosity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People who follow your journey often become your first users.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Turn_Early_Users_Into_Promoters\"><\/span>5. Turn Early Users Into Promoters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your first users are your best marketing channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what they like<\/li>\n\n\n\n<li>what confused them<\/li>\n\n\n\n<li>what problem you solved<\/li>\n\n\n\n<li>what made them try it<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use their <a href=\"http:\/\/feedbask.io\" data-type=\"link\" data-id=\"feedbask.io\" target=\"_blank\" rel=\"noreferrer noopener\">feedback<\/a> to improve onboarding and messaging. If you focus only on tools, you\u2019ll struggle. Founders who successfully <strong>get first 100 users for SaaS<\/strong> usually rely on direct outreach, niche communities, and solving one painful problem well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When users feel heard, they often recommend your product naturally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Focus_on_Momentum_Not_Perfection\"><\/span>6. Focus on Momentum, Not Perfection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many founders delay promotion because their product isn\u2019t perfect. The tools you use also affect early growth. In our list of <strong><a href=\"https:\/\/go-publicly.com\/blog\/developer-tools-for-indie-hackers\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/go-publicly.com\/blog\/developer-tools-for-indie-hackers\/\" rel=\"noreferrer noopener\">developer tools for indie hackers<\/a><\/strong>, we show platforms that help founders optimize performance, analytics, and infrastructure from day one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But early users don\u2019t expect perfection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They want:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a working solution<\/li>\n\n\n\n<li>a responsive founder<\/li>\n\n\n\n<li>visible improvements<\/li>\n\n\n\n<li>a clear direction<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Getting users early helps you build the right product faster. The goal isn\u2019t perfection it\u2019s momentum. If you consistently show up in the right places, getting the <strong>first 100 users for SaaS<\/strong> becomes a repeatable process. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting your first users isn\u2019t about marketing tricks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about putting your product in front of the right people and learning from them quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with preparation, choose the right launch platforms, talk to real users, and build momentum step by step.<br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Launching your product soon? Submit it on Go-Publicly and get discovered by early adopters today.<\/a><\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Section\"><\/span>FAQ Section<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_How_long_does_it_take_to_get_the_first_100_users_for_a_new_SaaS\"><\/span>1. How long does it take to get the first 100 users for a new SaaS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on your niche, distribution strategy, and how clearly your product solves a real problem. Some founders get their first 100 users within weeks by launching in the right communities and platforms, while others take months if they rely only on organic discovery. Focusing on direct conversations, targeted launches, and consistent visibility usually speeds up early growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Where_should_I_launch_my_SaaS_to_get_early_users\"><\/span>2. Where should I launch my SaaS to get early users?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best places to launch a SaaS are founder communities, niche forums, and curated launch platforms that focus on early-stage products. These environments help you get feedback, visibility, and your first users faster than broad marketing channels. Choosing the right platform increases your chances of reaching people actively looking for new tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Do_I_need_paid_ads_to_get_my_first_users\"><\/span>3. Do I need paid ads to get my first users?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No. Many successful SaaS founders get their first users without running ads. Early growth usually comes from community engagement, direct outreach, sharing your build journey, and launching in the right places. Paid ads can help later, but they\u2019re rarely necessary for the first 100 users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_is_the_most_effective_way_to_convert_early_users_into_promoters\"><\/span>4. What is the most effective way to convert early users into promoters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to turn early users into promoters is to involve them in your product\u2019s progress. Respond quickly to feedback, implement suggestions when possible, and communicate updates. When users feel heard and see improvements based on their input, they\u2019re more likely to recommend your product to others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to get first 100 users for SaaS? 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